Image Search
A search feature that retrieves relevant images based on text keywords, with Google Images being the most widely used service.
Image search is a feature that displays relevant images based on text keyword queries. Google Images is the most widely used service, indexing billions of images. Bing Image Search and Pinterest's search function offer similar capabilities.
Image search works by analyzing information associated with web images, including filenames, alt text, surrounding text, and page titles, then determining relevance to search queries. To get your site's images appearing in search results, setting appropriate alt attributes and descriptive filenames is essential.
Increasing traffic from image search requires thorough image optimization: appropriate file sizes, descriptive filenames, and structured data markup. For comprehensive SEO-focused image optimization, see the Image SEO Optimization Guide.